Born in Nevada • Built for the Grind
Old School Toyota Apparel
TEQ hats. FJ40 tees. Land Cruiser hoodies. TRD trucker hats. Gear that honors the machines that built Toyota's legend -- built the Nevada way, with no shortcuts and no compromises.
TEQ hats. FJ40 tees. Land Cruiser hoodies. TRD trucker hats. Gear that honors the machines that built Toyota's legend -- built the Nevada way, with no shortcuts and no compromises.
Shop by Model
Every model, every era. Pick your rig and find the apparel that matches the legacy.
FJ40, 60 Series, 80 Series. The most storied off-road platform ever built. Vintage artwork, premium hats, graphic tees, and hoodies for the Land Cruiser faithful.
Shop Land Cruiser →
Gen 1, Gen 2, Gen 3, and the new iForce turbo. Vintage stripe tees, trucker hats, and flexfit caps for the most popular truck in America.
Shop Tacoma →
From the original 1984 to the latest fifth gen. Vintage 3-bar trucker hats, retro graphic tees, and flexfit caps for the 4Runner community.
Shop 4Runner →
Toyota Racing Development -- from Baja to the 4x4 trails. TRD Heritage trucker hats, TRD Pro caps, and 3-bar racing graphics that honor the motorsport legacy.
Shop TRD →Featured Products
Every hat is embroidered in-house on commercial equipment. These aren't screen-printed knockoffs -- they're the real deal.
The Story
Toyota didn't build a legacy by cutting corners. The FJ40 ran the Rubicon before it was a tourist attraction. The Hilux survived things no truck was supposed to survive. The Land Cruiser crossed deserts that swallowed lesser machines whole. That's the spirit we put into every hat and every tee.
Battle Born Clothing is a Nevada shop that got into Toyota apparel the same way most Toyota guys get into Toyotas -- because once you're in, you're in. We embroider every hat in-house on commercial machines, run every design through the same quality standards, and won't put our name on anything we wouldn't wear ourselves on the trail.
The TEQ logo predates the oval. The 3-bar predates modern branding. We respect where this stuff came from -- and we build apparel that carries that forward.
The original Toyota badge. Used before the oval. A symbol of the era when Toyota was building machines that changed what trucks were capable of -- FJ40s running trails, Hiluxes that wouldn't die, Land Cruisers crossing continents.
Deep Cuts
Real stories, real history, real mechanical knowledge. This is how Battle Born thinks about Toyota.
The story behind the badge that predated the oval -- what TEQ stood for, when it was used, and why it became a symbol for the hardcore Toyota community.
Read the Story →From the BJ jeep to the FJ40 to the 200 Series -- the full story of the world's most capable production off-roader, told model by model.
Read the History →Four-time Baja 1000 class winner. A factory Toyota desert racer who ran a different kind of game than anyone else in the sport. The story of the most important name in Toyota racing history.
Read the Story →Every generation of the 4Runner, what made each one great, and why the fifth gen is still the community's choice while everyone else chased pavement comfort.
Read the Story →The engine that powered the 100 Series Land Cruiser, Tundra, and Sequoia for two decades. Why Toyota's 4.7L V8 is still one of the most respected powerplants ever built.
Read the Guide →Powering the 4Runner, Tacoma, T100, and Land Cruiser Prado from 1995 onward. The 3.4L V6 that defined a generation of Toyota off-road performance.
Read the Guide →From the Hilux that survived a BBC death test to the Tacoma that became America's favorite mid-size. The bloodline of Toyota's most battle-tested trucks.
Read the Story →Our shop's own Land Cruiser build. The FJ60 that lives in Yerington and gets driven the way Land Cruisers are supposed to -- not detailed and parked.
Read the Story →What makes a great TRD hat, what to look for in embroidery quality, and why the Battle Born approach to Toyota hat design is different from the generic licensed stuff.
Read the Guide →Nevada has some of the best off-road terrain in the country -- and a history of desert racing that shaped how Toyota built its trucks. This is that story.
Read the Story →Toyota's new turbocharged four-banger in the latest Tacoma. What changed, what's better, and why the platform is still worthy of the nameplate.
Read the Guide →What separates a premium embroidered Toyota hat from the rest -- thread count, backing, registration, and why we run everything on commercial Happy embroidery machines.
Read the Guide →Questions
Old school Toyota apparel refers to vintage-style gear inspired by Toyota's heritage -- TEQ logos, 3-bar graphics, FJ40 artwork, early Land Cruiser designs, and TRD racing heritage. Battle Born Clothing makes premium embroidered hats and graphic tees that honor the machines and culture of Toyota's golden era -- without the cheap licensed product feel.
The TEQ logo is Toyota's original pre-oval badge -- a stylized wordmark used in the 1960s-70s before the modern oval "T" replaced it. It's a symbol of classic Toyota heritage, deeply tied to the FJ40 era and early Land Cruiser culture. For old school Toyota guys, the TEQ logo represents the raw, mechanical, no-electronics era of the brand. Read the full TEQ origin story here.
Yes -- the FJ40 is one of our most popular designs. We make the Vintage Land Cruiser FJ40 4WD Hat, the Rising Sun Hat, the Premium FJ40 Graphic Tee, and the FJ40 Patina Art Hoodie with hand-drawn vintage artwork. Shop the full Land Cruiser collection here.
We cover the full Toyota heritage lineup: FJ40, FJ60, 80 Series Land Cruiser, Tacoma (all generations), 4Runner (all generations), Hilux, and TEQ/TRD heritage designs that span the whole truck family. Browse by model: Land Cruiser, Tacoma, 4Runner, or all Toyota gear.
Battle Born Clothing is based in Yerington, Nevada -- the Silver State. We embroider every hat in-house on commercial Happy multi-head machines, screen print tees in-house on an M&R Gauntlet GT-8 8-color press, and ship everything directly to customers. This isn't a dropship operation -- it's a real Nevada print shop with real equipment and real people who drive Toyotas.
